Ryvalmedia wins Racing Victoria’s full media remit

The new partnership commences immediately, with the first campaign set to roll out in the new year. The digital media agency’s scope of work includes holistic media strategy, planning, and buying across all channels, digital and non-digital.

Racing Victoria was established in 2001 to independently govern the Victorian thoroughbred racing industry. Its objectives are to develop, encourage, promote, and manage thoroughbred racing by encouraging broad participation and sustainably growing the industry’s economic and social value. The membership of Racing Victoria includes Country Racing Victoria, Melbourne Racing Club, Moonee Valley Racing Club, and Victoria Racing Club.

Ryvalmedia’s managing director, Joseph Pardillo, celebrated the win, which will see the agency’s work with the Racing Victoria rolled out across metropolitan and country Victoria.

“The Spring Racing Carnival was back in full force over the past week alone, and it was fantastic to see people having a great time, socialising with family and friends while being entertained by world-class racing and entertainment.”

Pardillo said that the agency is looking forward to “elevating” and moving the experience forward, in line with Racing Victoria’s future business strategies and marketing efforts. “It truly is part of the social fabric of Victoria and Australia,” he added.

Rebecca Moffat, Racing Victoria’s general manager – customer marketing, said that the racing authority was looking forward working with the digital agency.

“Ryvalmedia not only showcased an excellent grasp of our industry’s dynamics and forthcoming challenges in captivating a younger audience for racing but also wielded the precise tools needed to ensure optimal results from our media investments. Their strategy is not just promising, it’s poised for excellence.

“It’s a strategic alignment that promises to turn heads, capture hearts, and reshape our narrative in the spotlight. With confidence, we anticipate that our new partnership will not only bring continued growth for Racing Victoria but redefine the standards of success in our industry,” she added.

Published by mediaweek, 15th November 2023