GHD Appoints Ryvalmedia Brisbane and Labelium Sydney to Media Account
5 March 2025
Leading global haircare brand, ghd, has awarded Labelium Group its full media remit in Australia and New Zealand following a competitive review and pitch process. The appointment, which commenced in January 2025, covers holistic media strategy, planning, and buying across all channels, including paid search, paid social, and programmatic advertising.
To deliver best-in-class media services, the ghd account will be managed through a collaboration between Ryvalmedia Brisbane and Labelium Sydney. Both agencies are a part of the Labelium Group in Australia. This partnership will harness Labelium’s deep global expertise in the beauty industry alongside Ryvalmedia’s strong local presence in Brisbane, ensuring a tailored and effective approach to ghd’s media strategy in the region.
A luxury beauty brand, ghd (good hair day), is a global leader in professional hair styling tools and products, with over 20 years of expertise in heat styling. ghd is Australia’s number one hair tool brand, winning over 500 beauty awards globally and sold in more than 50,000 salons worldwide. With a dedicated innovation centre in Cambridge, ghd is renowned for creating the best technology – with its high-performance products delivering fast, superior results with less damage. A trusted name in haircare, ghd empowers people worldwide to feel confident and experience a good hair day every single day.
Labelium Managing Director Australia, Adrien Bouteille said, "We're absolutely thrilled to partner with ghd, an iconic brand synonymous with innovation and excellence in the haircare industry. This win underscores Labelium's deep understanding of the beauty landscape and our ability to deliver holistic, data-driven media strategies. At Labelium, we share ghd’s ambition for market leadership, and by combining our global expertise with Ryvalmedia's strong local presence, we're confident we can drive significant growth and brand impact for ghd across Australia and New Zealand.”
ghd Head of Marketing, Karen Cox, said of the appointment, “We are excited to bring Labelium on board to enhance our paid media strategy across Australia and New Zealand. This partnership marks an exciting opportunity to refine our holistic media approach, and we look forward to maximising the impact of ghd’s innovative launches that we have coming up in 2025 and beyond.”
