Ryvalmedia Pulse (Vol.51)

Meta introduce AI-driven optimisations and evolve their ad tools

Meta is launching new AI-powered tools to boost advertiser campaign performance.  These include "Opportunity Score," a real-time scoring system (0-100) in Ads Manager that provides personalized recommendations for improvement, especially regarding AI and automation tool usage. This follows a similar trend by ads platforms to harness AI to provide an account health score for advertisers, an approach pioneered by Google a few years ago when they introduced "Optimisation Score".

Meta is also expanding its "Advantage+" campaign setup, bringing AI optimizations to more advertisers for sales, app installs, and lead generation. This automated approach simplifies campaign creation while still allowing manual adjustments.  As part of this, Advantage+ Shopping campaigns will be rebranded as Advantage+ Sales campaigns, and a new Advantage+ Leads campaign objective will offer full campaign automation for lead generation.

JOLT expands their presence in New Zealand

JOLT, a digital out-of-home (DOOH) electric vehicle charging network, has reached 100 screens in New Zealand, marking a 155% year-on-year growth since its late 2022 launch. With screens in major cities, JOLT continues to invest heavily in the NZ DOOH market given the increased popularity in electric vehicles. This growth mirrors their Australian expansion (92% in 2024) and UK award recognition. JOLT also recently launched Spark Intelligence, a data platform aimed at revolutionizing DOOH media planning and reporting, aligning with their new "Spark Change" brand positioning.

DAZN acquires Foxtel, set to disturb the sports streaming industry

Ryvalmedia met with Foxtel last week where it was announced that Foxtel has been acquired by DAZN, a UK-based sports streamer, creating a major development in the Australian sports rights market. This move comes as global streamers balance the high cost of sports rights against subscriber growth and advertising revenue potential. DAZN, while focused on subscription revenue, aims to significantly grow its advertising business, which has historically been underdeveloped. Acquiring Foxtel, with its established $230m ad revenue and sophisticated programmatic advertising platform, could be a major catalyst for DAZN's ad expansion in the Australia. DAZN's recent revenue growth, though primarily driven by subscriptions, suggests a growing emphasis on advertising, and the Foxtel acquisition could accelerate this trend.