Adnews Industry Profile: Kris Yule
10 November 2022
Our Industry Profile takes a look at some of the professionals working across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.
Kris Yule
Managing partner at Ryvalmedia Brisbane.
Time in current role/time at the company
We are 18 months old!
How would you describe what the company does?
Ryvalmedia is a digital first, full-service media agency where we combine technology, data, and experience to deliver great performance for clients across the full spectrum of media options.
What do you do day-to-day?
Talk to clients, try not to get in the way of my team doing awesome work.
Define your job in one word:
Interesting rewarding, challenging (too hard to pick one)
I got into advertising because:
I loved the idea of working with some great brands and helping them grow and because it’s a brilliant mix of art and science.
What’s the biggest industry-wide challenge you’d like to see tackled?
The shortage of high-quality talent is the industry’s biggest handbrake right now. Our focus has been on establishing a clear proposition for staff so they can get excited about growing their media career with us. We promise to keep it interesting!
Previous industry related companies you have worked at:
News Corp, JPI Media (UK), Scottish Television, Scotsman Publications
Notable ads/campaigns you have worked on:
Two stand out for me. We ran a brilliant content series for Tourism and Events Qld (TEQ) which, among others, featured Trent Dalton talking about his favourite part of Qld Paranella Park.
Who is/has been a great mentor to you and why?
Steven Walker was my first big boss in media and is still a great sounding-board today. Mark Power has also been an excellent business partner here at Ryvalmedia. It makes such a big difference working with someone who really knows their craft. He’s taught me a lot.
Words of advice for someone wanting a job like yours?
Pay attention to your clients and staff. Mostly, they are both right.
If I wasn't doing this for a living, I'd be:
A commercial pilot.
My mantra / philosophy is:
Luck looks a lot like hard work.
My favourite advert is:
IRN BRU (Fanny) – It’s so Scottish and very funny. It also included competition to win a fridge (Fanny) magnet. Awesome.
Music and TV streaming habits. What do you subscribe to?
Spotify, (helps with air guitar sessions with my daughters in the house) Netflix & Prime.
Tell us one thing people at work don’t know about you?
I can link the Rubik’s Magic rings in less than 5 seconds.
In five years' time I'll be:
Enjoying watching the Ryvalmedia team continue to kick serious goals for clients.
Published by Adnews, 10th November 2022
