A Ryvalmedia Case Study: Multichannel Strategy Pays Off for Big 4

In order to understand the effectiveness of BIG4’s ‘GO BIG’ brand campaign, Ryvalmedia & Foxcatcher recommended and implemented a multi-channel experience with the goal of understanding the impact awareness channels have on purchases across Display, BVOD, Audio, DOOH and YouTube activity.

By relying on our proprietary ‘FoxTag’ deployed on the BIG4 website, we were able to clearly measure the impact of each channel as part of the marketing mix while also leveraging website data to power ‘WorldView Retail’ and build RFM
segmentations for future remarketing efforts across display.

Overall, the multi-channel approach not only demonstrated a strong correlation between brand and performance channels but also unexpectedly revealed direct conversion impacts from DOOH, BVOD, and audio channels.

𝗢𝘂𝗿 𝗸𝗲𝘆 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴𝘀 𝘄𝗲𝗿𝗲 𝗮𝘀 𝗳𝗼𝗹𝗹𝗼𝘄𝘀:

> More Channels = Better Results – Our path to conversion analysis highlighted that when users engaged with 3 channels vs. 2 channels on their path to conversion, their time to convert dropped by 20% while conversion rate increased by 103%. This was even larger when comparing 3 channels vs. 1 channel!

> Performance Impact from DOOH – While the overarching goal of DOOH is to drive awareness, by retargeting users who were exposed to DOOH using Device ID’s, we were able to see a 47% reduction in display CPA’s over the course of the campaign.

> Retargeting vs. Propensity – While retargeting continues to deliver strong results, our multi-channel strategy powered a better understanding of users who engaged or were coming to the BIG4 site, leading to our propensity
targeting segments having a 48% lower CPA vs. standard targeting.

These insights have proved invaluable for BIG4 in understanding the benefit of their multi-channel approach and helped to shape and inform future investment and strategy decisions.

Given current market challenges, it is critical that brands have the tools and technology in place to understand the impact that all channels are having on sales and business outcomes.

Read the full report here - https://lnkd.in/gShKg6WR