A Ryvalmedia Case Study: From Podcast Shout-Out to Theatrical Triumph

It all started with a love note from Shameless, Australia’s favourite podcast, about Six the Musical. Yep, a simple shoutout on their popular show caused ticket sales to spike fast. Anthem and Ryvalmedia were all over this like glitter on a Broadway stage, spotting an opportunity that was too good to pass up. We decided to go big or go home—so we pitched Shameless Media or a full-blown partnership.

𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝘁𝗵𝗲 𝗦𝗵𝗮𝗺𝗲𝗹𝗲𝘀𝘀 𝗦𝗶𝘅 𝗡𝗶𝗴𝗵𝘁

On May 9th, the magic happened. Shameless announced an exclusive night for their listeners to experience the first preview of Six the Musical at Melbourne’s Comedy Theatre. The buzz? Almost 143,000 podcast downloads in no time. The result? A sell-out show in less than 48 hours!

This wasn’t just a Melbourne affair. The excitement rippled through Sydney and Brisbane, driving ticket sales and engagement through the roof. The partnership’s power wasn’t just in the local success; it created a nationwide sensation.

What made this collab shine? The secret sauce was the alignment of values. Six the Musical brings Henry VIII’s wives into the spotlight with a fierce feminist twist. Shameless listeners, predominantly smart, savvy women who champion female empowerment, were the perfect match. Zara and Michelle, the Shameless hosts, weren’t just talking the talk—they were walking the walk as fans of the show. Their genuine excitement made the campaign feel authentic and compelling.

𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗕𝗿𝗶𝗹𝗹𝗶𝗮𝗻𝗰𝗲 𝗠𝗲𝗲𝘁𝘀 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗔𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁

We crafted a co-branded content strategy that played to both brands’ strengths, resonating deeply with Shameless’s audience while maximising reach for Six the Musical.

The results were spectacular:
• The podcast episode promoting the event exceeded expectations by 20,000 downloads.
• An Instagram post promoting the event reached over 117,000 users, with more than 7,500 engagements and 940 shares.

The ripple effect didn’t just stop at Melbourne. The buzz translated into impressive results for Sydney and Brisbane too, with notable increases in ROAS, CTR, and overall ticket sales.

This partnership was a masterclass in turning a simple mention into a full-fledged, industry-first triumph. Our knack for spotting and seizing unique opportunities turned this campaign into a showstopper.

Here’s to Anthem, Ryvalmedia and Shameless Media, who proved that with the right mix of strategic thinking, audience alignment, and a splash of authenticity, you can create magic on and off the stage.