Ryvalmedia has won the full media remit for MyDeal following their appointment in July for performance media duties only. The expanded scope of work, effective from October, will include all media, non-digital and digital, performance and digital strategy through to data and tech services.
Ryvalmedia’s first full-service campaign for the online pureplay will be activating the MyDeal brand re-launch, communicating their recent business and positioning re-fresh. ASX listed, MyDeal is one of the fastest-growing eCommerce retail marketplaces in Australia, after launching in 2011. MyDeal connects millions of consumers with thousands of Australian retailers, providing customers with the best prices and the biggest range of products.
Managing Director Joseph Pardillo said, “the team at Ryvalmedia are honoured to be expanding our partnership remit with Ryan Gracie and his team, bringing to life the many step-changes that they are aggressively advancing across their growing business, beginning with an exciting through-the-line campaign that we are super proud to be a part of. This win, coinciding with several other new and diverse client partnerships formed over the past couple of months spanning sport & entertainment, fintech and the emerging environmental conservation sector, is testament to the talented and unique capabilities that we’ve built within our team infrastructure to date.”
MyDeal, Chief Marketing Officer Ryan Gracie, said, “Appointing Ryvalmedia to handle our TV, radio and programmatic digital across YouTube and BVOD was a natural next step in our partnership. They have deep relationships with the networks, use data to drive decisions and can keep up with the pace of our business. It’s an exciting time at MyDeal and having Joseph and his team working as an extension of ours is a major win.”
In addition to the Mydeal win, Ryvalmedia continues to grow its portfolio of clients with Green Collar, SelfMade, and the Melbourne United basketball club. The new business wins equate to $25m in digital and non-digital media billings for the third quarter of the year.