RyanCap, the digital-first marketing and media communications parent company, continues its acquisition drive and announces that it has acquired Power Media Plus, an independently owned Brisbane-based full-service media agency. Power Media Plus will be rebranded to Ryvalmedia effective from 1st July.
The deal represents a key strategic acquisition for RyanCap with an expanded footprint into the Brisbane market. Power Media Plus partners Mark Power and Kris Yule will remain with the business and lead the Brisbane operation.
Power Media Plus combines market experience with digital capability to offer solutions for clients, including performance digital, media strategy and buying, communications, content, and social media management. Power Media Plus has grown rapidly in the Brisbane market and includes a portfolio of 20+ clients across a range of business categories, including automotive, retail, real estate, fin-tech, healthcare, agritourism, and eCommerce.
RyanCap CEO Simon Ryan said,” The acquisition of Power Media Plus is an exciting move for RyanCap, aligned with our strategic growth plan for the business. Mark and Kris’ abilities and experience, matched with our growing capability, give us an excellent opportunity to provide a strong alternative in the Brisbane market.”
Mark Power said, “Ryvalmedia’s digital-first approach is a great fit for Power Media Plus and our clients, helping us continue to deliver excellent results in this fast-changing and increasingly digitally-focused world.”
Kris Yule said, “This is an excellent opportunity for Brisbane and demonstrates the high quality of agency service and technical expertise available from a wholly Australian-owned independent group.”