Ryvalmedia has been appointed media planning and buying agency partner for MYOB Australia, with the account valued at $8M after a closed pitch.
The remit and scope of work will include holistic media strategy and partnerships, planning, and buying, with the appointment, formally commencing from this month.
Ryvalmedia’s Melbourne-based office is led by Managing Director Joseph Pardillo, with a digital-first media offering fuelled by market-leading data and analytics capabilities.
Ryvalmedia, Managing Director Joseph Pardillo, said, “It is a privilege to partner and provide future-thinking platform solutions for advanced businesses and new or emerging SME’s alike, in a time when transformative disruption is creating unprecedented opportunities. Partnering with MYOB, who is a key foundation for any company to help manage their growth and overall business operations, is both exciting and extremely rewarding”.
MYOB Australia, Media & Partnerships Manager, Melissa Spiers, said, “We’re looking forward to working with Ryvalmedia. Joseph and the team have impressed us with their strategic thinking and the new opportunities they are bringing to the table”.