Ryvalmedia & client VOOST Vitamins, a proud partner of Richmond legend, Dustin Martin, worked quickly and efficiently to capitalise on the momentum of the star footballer’s once in a lifetime achievement in the 2020 AFL Grand Final.
With the result of the game decided in the late hours of Saturday evening, we worked tirelessly to have the campaign in the market within days of the result.
We could provide a quick to market, well-strategised solution through our partnerships with News Corp and QMS Media. The result was a multi-faceted campaign that ran on hero Large Format sites around Melbourne, including the Punt Road bridge near Martin’s home training ground.
The Newscorp component was a cross-platform solution, with print ads running throughout the campaign and high impact digital activity to generate creative cut-through. The campaign achieved terrific results, reaching over 2,500,000 Melbournians and increased preference amongst sports fans & health advocates.