Ryvalmedia names three senior appointments as it continues investment in talent and capability

Back to news24th September 2020

Digital marketing and media consultancy, Ryvalmedia, has continued its aggressive growth ambitions with the announcement of three senior hires following a stream of new client wins equating to over $27m in new business since July, headlined by the hotly contested AKA media strategic partnership pitch in August.

Isabella Jackson, Andrea Abbondanza, and Sarinna Harte will take on new roles in the Ryvalmedia team that are effective immediately. Isabella Jackson joins as Group Media Director, Andrea Abbondanza as SEO Manager, and Sarinna Harte as Media Operations and Systems Manager.

Ryvalmedia became the first business to publicly launch as part of Australian parent RyanCap, which Simon Ryan announced to the market in July. Ryvalmedia launched with a team of 15 people in its first month, specialising in traditional and digital media, alongside adtech and martech services. The business now employs over 20 staff led by Managing Director, Joseph Pardillo.

“I am pleased to welcome Isabella Jackson, Andrea Abbondanza, and Sarinna Harte to the fast-growing Ryvalmedia family,” Pardillo said. “This trio injects a truly diverse range of experience and skill sets to what we are building for our client partners, who combined, galvanise our foundations centred on a client-first obsession with everything we do.

“We have a best-in-class approach to systems and tools that ultimately fuel our expertise across digital business strategy, holistic media planning, and implementation consultancy under the one roof. Continuing to invest in top talent and expanding our diversity of capabilities while the market faces headwinds is critical in positioning ourselves well for the future. We must continue to design an end-to-end infrastructure for the new economy as businesses and brands pivot towards new streams of sustained growth.”

Isabella Jackson, Group Media Director, said “I’ve been lucky enough to be exposed to great clients while previously working alongside Joseph. The fresh crew at Ryvalmedia are all gurus in their field and passionate to boot. It’s exciting to be a part of a business heavily investing in growth and utilising its smarts and new world thinking with the client at the centre of it all. Learning and growing with this team is what made my decision to join an easy one.”

Sarinna Harte said of her appointment, “I’ve spent most of my career helping to implement and operationalise best-practice media buying and productivity, so it’s refreshing and extremely motivating for me to have the opportunity to instill what I have learned, in a business that is engineered for the future and geared for the ‘new normal’. Creating optimum efficiencies and processes has never been more paramount for our client partners in today’s data-rich world, so it’s a great challenge for me to be part of building a new market model with the team.”

Pardillo and the team are quickly establishing Ryvalmedia as a strong alternative to global agency networks with digital-first capability, data and media analytics at its heart. The appointment of Andrea Abbondanza as SEO Manager further bolsters its deep digital expertise.

Abbondanza said, “Joining a diverse team of thinkers and working with highly skilled technicians, with an unrivaled data-led focus to decision making, is what drew me to Ryvalmedia. It’s exciting to see an unwavering focus from the business to scale and invest in this area for our client partners, especially with the intersection of traditional, digital, and data becoming enmeshed as one ecosystem”.